Academy > Courses in BABBI > Open a Gelateria

Open a Gelateria

Language: Italian

Who it is for
The course is open to all those who wish to know all the ins and outs concerning the practical and business activities connected to the opening of an artisan gelato shop and the correct management thereof.

Course objectives 
The start up course for Gelato making is a basic course  which aims at teaching how to manage the 4 main areas that characterise the USP (unique selling proposition) of artisan gelato making (product, communication, service and sales point).  It offers the theory and practical information necessary for the implementation, management and sale of Artisan Gelato. Furthermore transverse subject matters will also be dealt with, relating to the design of the premises, management control, marketing and communication.

4 days    

24 - 27 October 2017
30 Jan - 2 Feb 2018
20 - 23 March 2018

9 a.m. – 5 p.m.

Registration fee
€ 350,00 + VAT*

Maximum N° of participants: 


Artisan Gelato

  • Definition, product sector of ingredients, production cycle
  • Machines necessary for production, correct use and maintenance
  • Laboratory ergonomics
  • Cream Gelato
  • Natural fruit sorbets
  • Innovative Gelato (Vegan, Gourmet, Alcoholic)
  • Exhibition of Gelato and suggested sales
  • Decoration and Variegates
  • Correct management of surplus
  • Allergies and Intolerances

The Sales Point

  • Designing a dream (macro concept)
  • Planning and setting up
  • Flow management
  • Communication
  • ASL (Territorial Jurisdiction Health Authority) requisites and HACCP regulations

the Gelato Shop Marketing

  • Analysis of target clients
  • Location and Geo-marketing
  • Importance of communication
  • Sales and Service
  • Web Marketing and Social Network
  • Sector trends

Management checks

  • Preparation of a Business-Plan
  • Analysis of cost-income curve
  • Evaluation of artisan Gelato investments


Also for you...

  • 1 BABBI T-shirt
  • 1 BABBI apron
  • 1 BABBI hat


Samuele Vecchi
Filippo Babbi
Alberto Manzoni
Benedetta Gabellini

Payment in advance by bank transfer or credit card. Registration will be confirmed only once payment has been confirmed. Registration fee is not refundable (the fee can be offset with purchase voucher for the same amount)